PPC Advertising

Pay-per-click (PPC) advertising is a type of online marketing where advertisers pay for their ads only when a user clicks on them. PPC ads are often displayed in search engine results, such as Google or Bing.

How it works

Advertisers bid on keywords to appear in search results.
When a user clicks on an ad, the advertiser pays a fee.
Advertisers only pay for clicks, not ad views.

How to get started

Set goals for your campaign
Decide on a budget
Choose a campaign type and channel

Research keywords

Set up your campaign and ad groups
Define your audience
Create and launch your ad
Set up tracking for your campaign